Creativity is originally associated with human capability. It enables people to imagine new possibilities, discover original solutions, and express ideas in meaningful ways. Throughout history, creativity has shaped science, technology, culture, education, business, and society. Today, creative activities are increasingly taking place within rich media environments. Ideas are no longer confined to paper, speech, or physical artifacts. They are communicated through digital content, interactive platforms, immersive experiences, and global communication networks.

Media has become powerful enablers of creativity. They support the creation, transformation, dissemination, and preservation of knowledge and creative works as a continuum. New technologies provide useful opportunities for collaboration, experimentation, and audience participation and immersion. At the same time, they raise important questions about authenticity, ownership, trust, ethics, and the evolving relationship between human creators and intelligent tools. Understanding this interplay between human creativity and media ecosystems has become essential for researchers, practitioners, educators, artists, and innovators.

This conference explores creativity and creativeness from both human and media continuum perspectives. It examines how ideas emerge, how they are expressed through different forms of media, and how they generate value for individuals, organizations, and society. The event brings together experts from diverse disciplines to discuss creative thinking, storytelling, content production, digital media, human-machine collaboration, and future creative ecosystems. By encouraging cross-disciplinary dialogue, the conference aims to advance our understanding of how human imagination and media technologies can work together to support innovation, communication, cultural development, and societal progress.